Research on the Development Strategy of China Pv Industry
|School||Shanghai Jiaotong University|
|Keywords||PV industry competition strategy|
This thesis reviewed the history, status and future development trend of world PV industry as well as China. We find out that on the background of world PV rapid development driven by huge demand, China PV industry has benefit from relative competition advantage of cost in sector of PV cell and module, as well, self technology improvement combined with china Semi-Manmade & Automation in the past few years. However, China PV industry just started in latest years and lack of whole programming, market is un-mature for un-perfect governmental support, lack of quality controlling and the quality of products is not stable, development of key material production and system integration are lagged behind.Many countries worldwide are positively taking measures to support the development of renewable energy especially solar PV energy on the background of urgent energy and environment issue. China is the biggest country on energy consumption with limited reservation of conventional energy, however, solar energy is almost unlimited and solar PV energy has huge potential market. The cost of PV products will decrease very quickly through technology improvement and market promotion, and even equal to the cost of conventional energy, so it is absolutely necessary for China to develop PV industry as Chinese mainstay industry. We should breed PV energy as strategic energy and make china the great power of PV industry.In chapter 4, the driving factors, risks faced, competitive advantages and issues existent of China PV industry have been analyzed detailedly. In chapter 5, industry chain, value chain, technique chain and competitive force are analyzed further through“3 chain and 1 force”model. We summarized that the relative competitive advantage of china PV industry is technology and cost advantage on the sector of PV cell and module production. To achieve the strategic target of great power of PV industry, China government must make plan and competition strategy based on existent issues.In chapter 6, we point out to create the core competitive force of china PV industry and make china as world superpower in PV industry, China must gain cost and technology advantages through scale economics, at the same time, china government must make and release incentive policy for PV applications, trigger PV market and work together with China PV industry ,induce PV industry to do better PV industry cluster planning and layout, talents education, to build up PV education and training mechanism, quality test and certificate systems, brand breeding systems, thus china PV industry and enterprise will be induced into healthy competition circle, gain total core competitive advantages on quality, brand, technology and cost, and transfer to superpower on production and big country on application successfully.