Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

The Business Plan of Textile Testing Program in Str Company

Author XiongXiaoJun
Tutor ZengMinGang
School South China University of Technology
Course Business Administration
Keywords Textile testing Third-party testing Testing standards Business Plan
CLC F426.81
Type Master's thesis
Year 2010
Downloads 199
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Textile and garment industry is a long history of traditional industries, from the 18th century, the Industrial Revolution began, even in the industrial sector has occupied an important position in the field of international trade has always been remarkable. Industrialization and economic development from the general rules of perspective, textile and apparel goods of a country is often the beginning of industrialization in leading industries, followed by textiles and clothing has become its most important foreign trade export products. With the development of economic globalization and changes in the structure of national economies, the textile and garment industry itself is gradually shifting from labor-intensive to technology-intensive, developed capital, technology and labor comparative advantage of developing countries, and constantly changing world of textiles clothing production and trade patterns. The WTO is China's economic integration into the world economy strategic choice. China is the world's largest textile and garment producer and exporter, exports competitive, market access is high, accounting for 8% of China's industrial added value, currently has about 120,000 enterprises, is the industry's first 32 two major industries, and is China's largest foreign exchange earner. STR project team knew textile and apparel textile and apparel exports hidden in the huge market opportunities, decided to invest in the project, and is positioned as the textile and garment testing experts, focused on providing a comprehensive textile testing services and technical advice. The business plan was born in the above context. In the overall structure, this paper first discusses the background of the business plan and the significance of the use of strategic management theory and internal environment and the external environment from the two aspects of the project feasibility analysis. In the internal environment analysis, the project's competitive advantage and service and technology as the focus of the project with the resources, capabilities and core competencies; analysis of the external environment, starting with the macro aspects of the testing industry is analyzed, and from found a potential market opportunities, then use the five forces competitive environment model for a systematic analysis; followed the SWOT method to analyze the project faced external opportunities and threats and internal strengths and weaknesses, and thus developed a project strategy. After the project strategy development, project management for future operations of the relevant aspects of the planning and design, the use of marketing theory to determine the target market, market segmentation and market positioning, and developed a marketing plan; Then use the knowledge of financial management develop financing strategies and analyzes the project's profit model and return on investment; Finally, we use the theory of risk management of the company may be encountered during project implementation risk analysis and propose appropriate risk control measures, and finally concluded for investors decision-making.

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