Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading

Analysis for Fraud Regulation and Logistics Investment of EM2C Business with Real Option Approach

Author XiaoYanYuan
Tutor YangMing
School Huazhong University of Science and Technology
Course Operational Research and Cybernetics
Keywords B2C e-commerce Real Option Approach False regulatory Exit Strategy Logistics Investment
CLC F252;F713.36
Type Master's thesis
Year 2011
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With the rapid development of Internet , e-commerce has further into people's lives . The rapid development of the B2C model enterprise for the majority of consumers to bring new consumption patterns . Form of consumer shopping gradually extended to the online store from the traditional brick and mortar store . However, compared to the traditional shopping patterns , the rapid development of the B2C mode with the many inevitable questions . Characteristics due to the virtual network , is very difficult for consumers to distinguish from the network of corporate fraud , as government regulators assume an important regulatory responsibility . Second, unlike a traditional shopping patterns , need to go through the most important aspect is the logistics network of goods from enterprises to consumers . Logistics convenient or not greatly affect the degree of consumer satisfaction , logistics has become a bottleneck in the development of many domestic B2C businesses . At this point , the self-built logistics has become a choice of many large B2C enterprises . This study is divided into three parts , the first part EM2C ( namely, the production of direct marketing ) mode B2C businesses as the research object , the commodity price follows a geometric Brownian motion , constructed between the the EM2C enterprises and the regulators \\Real options model and analytical methods , research supervisor in the fraud by a fine \relations, given the regulatory effectiveness analysis . On the basis of this model , the second part of this paper to consider the exit strategy of the enterprise , given the price range without supervision . Problems for the construction of the logistics platform , the third part of this article by analyzing enterprises in the only building production and trading platform and at the same time building a the logistics platform case of changes in the value of real options analysis given enterprise build logistics platform investment decisions .

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