Outdoor Advertising Vision Design Research
|School||Northeast Forestry University|
|Course||Art of Design|
|Keywords||Outdoor Advertising Visual Design Media Interactive|
Today, humans live in an environment filled with large amounts of information, such as daily contact with newspapers and magazines, TV commercials, web pages. Whether passive acceptance or subjective information concern for people's vision in terms of no more than two subjects, one is manufacturing information, one is to accept the message. For the former, the focus of the study is how to use effective means to human will and ideas via the most direct and clear language expressed in the form, focusing on the visual image and grammar to adapt to the audience; For the latter, the key is how to understand and accept the information. Therefore, the visual design can be divided into two parts, one of the recipient, the recipient of the visual characteristics, habits, work environment, etc., to determine the choice of mode of transmission; two is to study visual communication design itself, that is, how the use of symbols, language, sounds, smells and other factors, the most reasonable design practices and organization, the information is expressed more clearly, and strengthen information in a complex environment differences, to achieve the purpose of visual design. In this paper, the performance of visual design method of outdoor advertising research mainly from two aspects. First, the paper analyzes the audience at a specific outdoor media space and its effect on the visual design requirements, which is the basis for the visual design of outdoor advertising. Then from the consumer, the environment, media, visual design three face outdoor positioning analysis, clear outdoor advertising audience habits, environmental characteristics and habits of media choices, on this basis, for the environment and property with outdoor media targeted Visual Design. Second, the visual design rules and methods of the paper core. The difference is that here the visual design of the study was not only to the outdoor advertising simple visual language to explore, but a combination of outdoor media properties, from the spatial dimension, the media, the environment and other aspects of design innovation. These include the following aspects: First, according to the characteristics of the outdoor media graphics, text, color, shape and other visual elements to explore. Then, from the spatial dimension for innovation and breakthroughs. Bold pursuit of outdoor visual design multivariate models and multidimensional manifestations. Made from \Secondly, from the outdoor media innovation to seek visual innovation. From the appearance, structure, materials to find ingenious combination of points, innovative traditional outdoor media; fully understand the environment in which the media, the application of the surrounding environment, the use of the media by way of innovation; also pay more attention to new technology, new materials, mining more new media. Finally, interactive advertising, advertising performance art, installation art forms of advertising to use these ads to the outdoors, creating new outdoor performance means to attract consumers interactive participation.