Path of development of contemporary Chinese car magazine and Countermeasures
|School||Shanghai Academy of Social Sciences|
|Keywords||media industry Automative Magazine 《Auto Fun》 developmet path|
The paper intended to choose Chinese Automotive magazines as the object to study the relationship of Chinese auto industry between automotive magazines. It believes that automotive magazines and media’s development is inseparable from the support of auto industry and facilities, but In turn it also believes that automative magazines and media promote the car production, consumption and innovative development as well. This paper, in further analyzed the Chinese automotive media, Especially with the research of the status of Chinese automotive magazines,and under the perspective of the development of the media industry.it analized the present situation and experience of the development of current domestic and international automotive magazines.and it also taked the《Auto Fun》as the example to understand the current status of the market of automative Magazines.it suggests that from the experiences of domestic and foreign automotive magazines automotive magazines,the transformation of automotive magazine needs Market mechanism and advertising.automative magazines and automotive media developed with the auto industry,and it will become a new kind of industry of media with its own characteristics and attributes of Industry.At present the main problems of China’s automotive magazines are its small scale,low level of the marketing subdivides,weak competitiveness,the diffused features and the unreasonable system mechanism.it needs a new breakthough of the policy of China’s automotive magazines that it should take the reform and innovation as the main line,and with this it could help china’s automotive magazines realize the development of the "Modernization".