Design and implementation of SSH-based image log marketing system
|School||University of Electronic Science and Technology|
|Keywords||Marketing system Eclipse Struts Spring Hibernate|
E-commerce, electronics and its professional and technical, business combination, the traditional artificial forms of marketing, from shopping channels transferred to the Internet up to break the visible and invisible barriers in countries and regions, the development and production to achieve the globalization, networking, invisible, personalized. Traditional marketing, corporate marketing activities is limited by the geographical environment and transport. Growing in recent years, e-commerce is one of the traditional marketing model improvement and innovation, it is combined with modern high-tech economic theory is based on the traditional marketing evolved. Internet and e-commerce constituted a new marketing platform, resulting in a new marketing concept. E-commerce can explore the customers, looking for potential target customers. So if companies can win more interests by means of a powerful network communication functions and information interactive features, and efficient implementation of efficient marketing. E-commerce business processes of the traditional electronic information technology, on the one hand, the flow of information instead of the real logistics, can significantly reduce labor costs, material and financial resources, thereby reducing operating costs; break through the restrictions of time and space on the other hand, makes the transaction The activities can be carried out at any time and place, greatly improving the efficiency of enterprises. E-commerce has open and global features for enterprises to create more business opportunities. Office use e-commerce, SME, there may have information resources and large enterprises, improve the competitiveness of SMEs. The marketing system in a specific marketing strategy under the guidance of organic combine information. The activities of the enterprise activities in the production process and sales process, the combination of the various activities as a system, complement each other to meet the needs of the target market customers selected, coordinated, in order to achieve a unified, orderly, standardized the flow system. The system development tools Eclipse, Struts2, Spring, Hibernate comprehensive development, database SQL SERVER 2005. The marketing management system has the following functions: management of workers: workers add, disable, enable, and employees daily attendance function. Announcement management: the main achievement of the system administrator to add, enable, disable, notices, etc., used to publish a notice to employees. Data management: mainly used to upload some information to facilitate the use and learning of employees to download. Investment Management: primarily responsible for the overall investment program development, the implementation of the activities of the investment. Mainly includes two parts, investment program management and cooperation relationship management. Market management: mainly responsible for market research, marketing planning and advertising management. Sales Management: primarily responsible for product sales, the industry first-line information and customer feedback collected. Logistics Management: primarily responsible for the procurement of spare parts, the distribution of the product. Customer management: primarily responsible for client consulting on the technical aspects of the product, after-sales service.