Studies of Changes and Influence Factors of Urban Resident’s Communication Consumption in China
|School||Nanjing University of Posts and Telecommunications|
|Keywords||Telecommunications Industry Communication Consumption MPC Consumption Structure Influence Factors|
With the rapid development of Chinese economy, the development of the communication industry especially the telecommunications industry is also very fast. In recent years, China’s telecommunications business is increasing year by year. The relevant theoretical research for the telecommunications industry is relatively comprehensive and in-depth. The telecommunication industry’s revenue from the consumer’s point of view is the communication consumption expenditures, changes in structure of telecommunications market development and the evolution of the telecommunications market structure is complementary to the changes in consumer spending and the communication consumption structure of urban residents .Therefore, researching changes in communication consumption of urban residents to understand and predict development of the telecommunications market is particularly important.Communication consumption of urban residents in China is the object of this study. This article is the combination of quantitative and qualitative analysis. The text analyzes the willingness of Communication consumption in China’s urban residents through the variable parameter model. By analyzing the change of telecommunications consumption coefficient and the real consumer spending per person changes on communication in recent years.this article find that the communication consumption of urban residents in the share of consumer spending is declining, and with the increase in income will continue a downward trend. However, the level of communication consumption of per urban residents increased year by year, and will continue to have a linear growth trend. Through empirical Analysis of the influencing factors of changes in the communication consumption, the text find that, this stage, in addition to price and income are the main factors affecting the consumer, the level of communications services is also a decisive factor to affect consumption. The article describes the changes of communication consumption structure. Finally, the article summarizes the reasons for the changes in communication consumption and put forward suggestions to promote the consumption of resident communication.