Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China > Professional newspaper

The Study of Competitive Strategy of Science Times

Author ZhangYiFeng
Tutor SongXiaoBing
School Dalian University of Technology
Course Business Administration
Keywords Differentiation strategy SWOT Network integration
CLC G219.25
Type Master's thesis
Year 2010
Downloads 45
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With the rapid development of Internet media, traditional newspaper industry is facing unprecedented pressure and impact. Currently, most of our newspapers have launched a digital newspaper, mobile phones and other new media business. \and so on. This article is to find an effective way to solve these problems, to better face the challenges of the information age, new media, and competitive strategy research. \Ask questions → Analysis → solve the problem \First introduced the science when the newspaper overview of current operations, and analyzes the main problems that currently exist. Followed by an analysis of the science when newspaper the external environment, including the current macroeconomic environment, the needs of readers, \Then, the analysis of the science when the newspaper's own internal environment, such as resources owned by the competition ability. Combination of the above, and in accordance with the strategic objectives of the \six areas, elaborated on how the existing situation changes and adjustments to cope with the implementation of the strategy of differentiation. For example, increasing the the manuscript of multimedia coverage of content and depth of coverage, establish a strict and modern brand image, a full range of recycling the editing process, to develop the network communication channels, organizational structure and human resources to give them protection. Finally, to conclude: differentiation strategy, \The significance of this paper is that the formation of differentiated through the introduction of a differentiation strategy, the \Other paper media can also provide a reference.

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