The Tourism Development Mode Study of the Intangible Cultural Heritage Base on Experience Economy
|School||Northwest Normal University|
|Keywords||Intangible Cultural Heritage Experience Economy RMTEP tourism development mode Jiangxi Wuyuan|
With the experience economy era, as well as the improvement of people's income, prompting of tourists rising consumer demand for personalized, travel consumers to enhance the concept of active participation. Way to travel into the face of the tourists' consumption demand diversification of the tourism product development to meet the tourists by tourism to experience travel \China is a long history of big countries of Eastern civilization, a wide variety of non-material cultural heritage, and the number of representatives of the world's intangible cultural heritage list in the first place. A variety of non-material cultural heritage tourism resources to attract more and more domestic and foreign travel enthusiasts to tourism activities, However, due to the non-material cultural heritage are scarce tourism resources must be protected under the premise moderate tourism development, The only low-level lead to the development of tourism products to tourists, tourism products, experiencing a serious shortage, it is difficult to meet the tourists personalized, diversified experience. Therefore, with the experience of economic theory to guide the non-material cultural heritage tourism development becomes particularly important. Jiangxi Wuyuan Huizhou culture ecological protection zone, for example, try the experience of economic theory and research, and to explore the development of scientific ideas and strategies through the introduction of the Intangible Cultural Heritage Tourism Development. A non-material cultural heritage in order to experience tourism development provide a reference model, enrich and deepen the travel-related disciplinary research content, at the same time, ecological protection zone for the Huizhou culture - Jiangxi Wuyuan intangible cultural heritage tourism development for future scientific and rational planning, to enrich the connotation of tourism products, enhanced product experience participatory, and continue to meet the demand for tourist spending, enhance the the scenic management level, improve economic efficiency, to achieve sustainable development, in practice, has important significance. Access to a large number of domestic and international literature and in-depth research in the field based on the article to experience economic theory, Anthropology of Tourism, RMP theory and the theory of sustainable development to guide the use of qualitative and quantitative theory and empirical methods, describes the experience economy Intangible Cultural Heritage Tourism Development Perspective philosophy, influencing factors, as well as opportunities and challenges, drawing on research at home and abroad, the system is classified by subject experience level of the non-material cultural heritage tourism resources, and to build a non-material cultural heritage tourism experience influencing factors model and design theme experience of the tourism product spectrum. Meanwhile, use RMTEP mode of qualitative and quantitative analysis of the intangible cultural heritage tourism development in Jiangxi Wuyuan, refining Wuyuan Exorcise, the \shaped of Wuyuan non-material cultural heritage tourism development experience, vision, hearing, touch, smell, taste, and motion perception feelings on scenarios, specific planning and design theme of the the Wuyuan intangible cultural heritage tourism development experience of travel products.