Research on Our Enterprises Network Brand Building
|School||Lanzhou Commercial College|
|Keywords||Traditional enterprises Internet media Network brand Network brand value Network brand strategy|
In 2008 , China's GDP ranked the top three , which marks China 's economic strength improved significantly . However , we have to see in the world top 500 enterprises , Chinese enterprises are very limited , and the majority of state-owned enterprises , and even fewer seats of our well-known brand in the world , to have a well-known international brand is undoubtedly a maximum competitive advantage , but also the pursuit of goals for each enterprise . In today's era of network economy , the huge spread and influence of online media , most companies started to pay attention to the network of a brand . The theoretical analysis of the main study , at this stage of the traditional enterprise network media to shape their own network brand . This paper , through the comparison of online media and traditional media , come to have a limitless capacity of the network media in shaping the brand , followed by a description of the definition and characteristics of network brand , elaborated Network brand and traditional brand relationship , and set a new situation for the status quo of China's enterprises , as well as online media branding our corporate network branding strategy countermeasures . Finally , Qingdao Haier example to introduce the the network brand value assessment methods to arrive at our enterprises to create the need for network brand . Due to the differences in the political , economic , cultural , and technological environment , the whole of network marketing and the network of a brand with the Western developed countries , there is a great a gap , is still in the initial stage of development . Chinese enterprises in order to enhance their international competitive advantage in shaping the network brand , we still have a long way to go.