Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Economic theory and methods

Research on Our Enterprises Network Brand Building

Author HanXueGuang
Tutor WangXinLan
School Lanzhou Commercial College
Course Business management
Keywords Traditional enterprises Internet media Network brand Network brand value Network brand strategy
CLC F270
Type Master's thesis
Year 2010
Downloads 431
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In 2008 , China's GDP ranked the top three , which marks China 's economic strength improved significantly . However , we have to see in the world top 500 enterprises , Chinese enterprises are very limited , and the majority of state-owned enterprises , and even fewer seats of our well-known brand in the world , to have a well-known international brand is undoubtedly a maximum competitive advantage , but also the pursuit of goals for each enterprise . In today's era of network economy , the huge spread and influence of online media , most companies started to pay attention to the network of a brand . The theoretical analysis of the main study , at this stage of the traditional enterprise network media to shape their own network brand . This paper , through the comparison of online media and traditional media , come to have a limitless capacity of the network media in shaping the brand , followed by a description of the definition and characteristics of network brand , elaborated Network brand and traditional brand relationship , and set a new situation for the status quo of China's enterprises , as well as online media branding our corporate network branding strategy countermeasures . Finally , Qingdao Haier example to introduce the the network brand value assessment methods to arrive at our enterprises to create the need for network brand . Due to the differences in the political , economic , cultural , and technological environment , the whole of network marketing and the network of a brand with the Western developed countries , there is a great a gap , is still in the initial stage of development . Chinese enterprises in order to enhance their international competitive advantage in shaping the network brand , we still have a long way to go.

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