Research on the Operation and Management of Community Sports Clubs and Countermeasures in Shanghai
|School||Shanghai Institute of Physical Education|
|Course||Humane and Sociological Science of Sports|
|Keywords||Shanghai Community Sports Club Operational management Status quo Problem Countermeasure|
The community is the basic unit of society, is the foundation of social stability, and the progress of civilization. One hand, the creation of the Shanghai community sports club provinces and cities nationwide recognition, at the same time the model is also different communities in the operation and management of the Community Sports Club, there are various problems. By the status of the operation and management of the Community Sports Club in Shanghai, according to the survey results, relevant issues and relative measures and measures for the Shanghai community sports club operation management, so as to promote the Shanghai community sports club deepening reform theory the basis for the decision-making of the relevant departments of Shanghai Community Sports Club Experience. The operation of the Shanghai community sports club management status, use of literature, questionnaire, visited the survey, mathematical statistics, logical analysis and other research methods, the status of the operation and management of the Community Sports Club in Shanghai and related problems and relative countermeasures and measures, according to the survey results for the Shanghai community sports club operation management, thus promoting the Shanghai community sports club deepening reform provide a theoretical basis for the decision-making of the relevant departments of the Shanghai community sports club Experience. This paper studies the following conclusions: 1. Shanghai community sports club activities arrange school stadiums, followed by Community Health Club Fitness point, community public community sports clubs, community and cultural centers, public green space, residential open space area within the park. Project operated by the Shanghai Community Sports Club: sports competition class activities (table tennis, basketball, badminton, swimming, nine sons, chess, all kinds of tai chi, aerobics, fishing, yoga, fitness running, etc.), sports Training class activities project (Shanghai Yangko, folk dance, crutches gymnastics), fitness equipment leasing class activities (nine sons, diabolo, chess, shuttlecock, dance, badminton, basketball, table tennis, etc.). Correct understanding of the Shanghai community sports club function positioning, and handle well to rely without attachment relationship with the Government, handle overall without turnkey relationship between sports organizations and other social, handle the dislocation rather than vying for positions with commercial sports clubs the professional relationship, win-win rather than win relationship with the government-level social resources, good relationship with the community cultural fusion without melting, community sports clubs to get government support to get the trust of the community, select club operation and management talent, community sports clubs to form their own brand and other ways for survival, this is the basic experience of the Shanghai community sports club smoothly functioning management. The main problems in this stage the operation and management of the Community Sports Club in Shanghai model: the lack of a single source of funding, the venue, sports equipment and facilities, lack of funds, lack of policy support and difficult to coordinate fixed and the lack of professional sports activities the organization and management of human resources. Further improve the operational management of the Community Sports Club in Shanghai suggestions: the development of community sports clubs adhere to the welfare measures direction; increase national fitness campaigns, enhance people's awareness of fitness and promote sports consumption; strengthen the management talents of professional organizations to improve service quality; increase investment in public sports facilities; countries should give policy support to encourage club diverse development.