The Research of Marketing Strategy for JYH Corporation
|Keywords||Food Additives Industry Competitive Analysis Market segmentation Marketing Strategy|
Food additives industry in a stage of rapid development , with the improvement of living standards , a shift in consumer attitudes , as well as more integrated world economy and foreign brands to enter the Chinese market brought about dramatic changes in market competition , the domestic market has undergone tremendous changed. In this case , for domestic trading companies with limited resources , how to adjust with the changing market environment strategy to seize due to rapid market changes and opportunities and avoid risks to maintain its comparative advantage in the competition . Marketing Strategy Strategic Implementation Plan as a modern enterprise an important part in business management occupies an important part of corporate marketing activities have been raised to an unprecedented height. Responding to this , the author based on years of professional background and experience in the food additive industry , anchored by JYH company , using PEST environmental analysis, Porter's five forces competitive model , SWOT matrix analysis , STP theory and the 4Ps of marketing mix strategies , and other modern marketing theory , expand the company's marketing strategy research problem , develop a system viable marketing strategy, JYH company's survival and development has a very important significance. Actively carry out marketing activities , and continuously enhance the company's competitiveness, improve the ability to resist the market risk in order to achieve the company's survival and long-term development, but also for the company's marketing strategy similar to provide reference .