Upgrade the Customer Satisfaction Degree of X Technology Training Center
|School||East China University of Science and Technology|
|Keywords||Train Customer Perceived Service Service Encounter|
In the era of knowledge economy , the enterprise 's increasingly competitive , and this competition is the talent competition to some extent . The total college training model and talent needs of the enterprise from the practical point of view of our country there are some differences . To establish their own business training center tailored for enterprises to build their own talent to solve this problem . With the development of the business , the training center is bound to move towards social and market-oriented . The win by the quality of training , make their own in the fierce competition in the market to stand unbeaten situation is essential for the training center . However , if only from the point of view of the quality of the tangible product to look at the quality of training and neglect training is a service , it is an invisible products are sure to fail . In this paper, a literature study , theoretical analysis and case studies , combined with customer - perceived service quality theory , analysis of the X - technical training center training services status quo , problems , perceived service quality from the customer 's perspective , customer- perceived service quality gap model as the basis, starting from the service encounter four elements of a strategy to enhance the X - technical training center customer satisfaction . X technology training center to improve the quality of training services to provide new ideas and methods . In this paper, the training center operations have some realistic guiding significance .