Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Upgrade the Customer Satisfaction Degree of X Technology Training Center

Author WangXinWen
Tutor ZhangJian
School East China University of Science and Technology
Course Business Administration
Keywords Train Customer Perceived Service Service Encounter
CLC F274
Type Master's thesis
Year 2011
Downloads 119
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In the era of knowledge economy , the enterprise 's increasingly competitive , and this competition is the talent competition to some extent . The total college training model and talent needs of the enterprise from the practical point of view of our country there are some differences . To establish their own business training center tailored for enterprises to build their own talent to solve this problem . With the development of the business , the training center is bound to move towards social and market-oriented . The win by the quality of training , make their own in the fierce competition in the market to stand unbeaten situation is essential for the training center . However , if only from the point of view of the quality of the tangible product to look at the quality of training and neglect training is a service , it is an invisible products are sure to fail . In this paper, a literature study , theoretical analysis and case studies , combined with customer - perceived service quality theory , analysis of the X - technical training center training services status quo , problems , perceived service quality from the customer 's perspective , customer- perceived service quality gap model as the basis, starting from the service encounter four elements of a strategy to enhance the X - technical training center customer satisfaction . X technology training center to improve the quality of training services to provide new ideas and methods . In this paper, the training center operations have some realistic guiding significance .

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