On the Application of the Clinical Academic Promotion Policy of Traditional Chinese Patent Medicines and Simple Preparations in China
|School||Huazhong University of Science and Technology|
|Keywords||Traditional Chinese Medicine Patent Prescription Medical Representatives Journal of Evidence-Based Medicine The Advise of Strategy of Medicine’s sales in Hospital|
The application of Chinese medicine has a long history in China,the earliest of written can be traced back to the Warring States Period. Extensive research and clinical practice shows that in the case of fair use, the efficacy of proprietary Traditional Chinese patent medicines and simple preparations are visible and safety.and its toxic side effects. Successful clinical academic promotion policies can allow more proprietary Chinese medicines with core competenion develop rapidly. It also can lay a solid foundation for proprietary Chinese medicines entering the international pharmaceutical market.In this paper, the clinical status of the medicine on the basis of the analysis, the development of modern pharmaceutical technology.Evidence-based medicine by mainstream medicine theory, Chinese medicine’s active ingredients according to the pharmacology, medicinal research, summarized the clinical medicine.Theory of Chinese medicine and Western medicine can be combined theoretical system, the use of modern technology to purify the active ingredients, for the promotion of Chinese medicine, the "Western medicine push " Combined with the application of the case: Zhejiang Medicine Co., Ltd., Melbourne Plaza, Ginkgo biloba pills produced the clinical, through the analysis of Ginkgo biloba herbal pills pharmacology and clinical observation study, Ginkgo biloba pills build the core competitiveness. At the same time the structure and customer needs analysis, ginkgo biloba pills increase the depth of research and application areas reshape corporate culture to maximize the promotion of Ginkgo biloba pills sales increase. Provide a reference for the clinical medicine, with great economic value. Important theoretical value of this study lies in certain ’Western medicine push’ approach, the refinement of customer management, will be the object into the education of patients for clinical academic medicine to promote a new model made by exploratory research.