Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

The Analysis on Chinese Network Audiences of American TV Drama

Author HouYanZuo
Tutor LingYan
School Capital Normal University
Course Contemporary Chinese Literature
Keywords American TV Audience Uses and gratifications Select wins accepted Desperate Housewives
CLC G206
Type Master's thesis
Year 2011
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U.S. drama as a foreign operas popular in our country for many years . Entertainment reality show programs , and the introduction and spread of the U.S. drama in our domestic , not through television media , but watching downloaded through the network and online channels spread. Why the introduction of television programs and unwelcome drama , through the network to stand out and attract a large number of out-and-out fans ? American TV viewers have formed a unique group , they show preferences not only affect the development of our television programs their choices for entertainment and cultural bound to affect the mass entertainment industry as well as social and cultural development of our country . These problems and phenomena are worthy of our careful study . The main content of the topics include : Chapter 1 discusses the theoretical and practical significance of the topic , the research status the combing and analysis , and put forward the thesis research framework and innovation . Chapter 2 , American TV in China spread of background , the American TV television station and network propagation condition conducted combing , and from the mechanism analysis , cultural analysis , technical analysis of three proposed affect U.S. drama spread in China 's three major factors . Chapter 3 , based on questionnaire data collation and analysis on American TV in China audience characteristics ; and analysis of US- drama audience 's viewing motivation with \escapist needs and the needs of the entertainment , and the exchange of identity and social needs; the proposed audience has initiative , selectively accept U.S. drama ; classic case of U.S. drama \the use and satisfaction of the U.S. drama . Chapter 4 , the induction conclusion on this question , and asked the American TV audience on China , Chinese drama and Kai .

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