Evolution of Psychological Distance in Mass Communication
|Keywords||Mass Communication Media bias Psychological distance|
Distance exists in all aspects of people's lives. Can mean both separated in space or time, can also refer to the gap in cognitive, emotional and other aspects; spatial distance can also be a psychological distance. Spatial distance is tangible, both large to infinity, can also be small to the extreme, but no matter big or small, can all be calculated. The psychological distance is invisible, so mysterious and complex. In the mass media, the psychological distance exists in the communicators and the audience, communicators and reflect the object, different audiences and many other aspects, psychological distance is constructed to pass by the relationship between the foundation and core. In this article, mainly in the audience as the center, the main line to the changing human communication, from a biased point of view of the media time and space research, dig generated from the mass media to start until today, with the development of communication activities psychological distance variation and future trends, as well as through the history of human communication change communication activities on different groups in the same social psychological distance. The psychological distance to be discussed in this article is in the process of mass communication, communicators and audiences differences in cognition, emotion and attitude. These three factors is formed and the reason for the existence of psychological distance. In the mass communication system, the psychological distance is not the only concept of distance, including temporal distance, spatial distance and social distance them with psychological distance with the presence in the system of mass communication, interaction between the four contact with each other. Temporal and spatial bias of the media and mass communication psychological distance linked bias based along the development of human communication context, attempts to summarize the psychological distance variation in the mass media as well as the future development trend of media time and space. The Harold Innis that, any media time and space biased. This paper argues that this media bias is not absolute, it needs to be defined in which the field before the description of its spatial and temporal bias. The course of development of media time and space bias can be summarized as: resistance spatial development spatial development → → both tend to balance → spatial development → resistance → again to reach a new equilibrium ...... so cyclical again. In this paper, the era of orality as the scale (spatial and temporal bias balance, balance of psychological distance), in order to compare then each time and space of the media age bias and psychological distance changes. From mass communication activities until today, its progress every time and leap to humans, have a huge impact on the community, of course, is far-reaching psychological impact on the people in this society. Mass Communication permeates the audience everyday life superficially as subtle but profound to be added.