Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

Explore the Creative of Ambient Media Advertising

Author TianXiaoHong
Tutor ChenXiaoFei
School Jilin University
Course Graphic Design
Keywords Outdoor new media advertising Advertising creative Innovation Environmental media advertising Traditional outdoor advertising Carrier Interactive
CLC F713.8
Type Master's thesis
Year 2011
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Proposition from some foreign countries as well as developed areas in the last few years the excellent outdoor advertising cases, the exotic fresh creative greatly attracted people's attention, unique and innovative delivery techniques amazing is, the lower the cost of media placement, natural decency implementation of advertising carrier as well as product sales increased sharply to win the favor of advertisers and consumers. Such a unique outdoor advertising industry defined as 'outdoor new media advertising' in the past four years, part of the expert system clarify called 'environmental media advertising'. It proposed not only literally change, but overall carrier morphology changes of outdoor advertising, outdoor advertising creative thinking and the manifestation of change: innovation in media use, manufacture new release carrier, creating new nature use, such as the 2008 Olympic Games when the Beijing subway tunnel advertising. Furthermore, the original carrier of certain types of re-creation of a new nature, such as bus handle advertising creative performance creative. And so on. Explore these new media advertising has both the forefront of the industry, but also has the unique nature of the study. Outdoor media advertising has been by virtue of its unique advantages came in the first of the seven media compulsory reading of long distribution period, urban coverage and lower cost per thousand making it the weapon of choice of business marketing. But for the ordinary business advertising funds are not sufficient, how many media advertising to highlight their own, which requires the proper advertising substance of positioning, creative wonderful. Form of expression, as well as interactive advertising outdoor new media advertising by virtue of the new and deeply rooted creative, cleverly unique natural carrier, creativity and vectors naturally perfect fit in time to the audience to bring about a positive experience and other characteristics, beat the proliferation of the use of off-the-shelf media creative surrounded by other ads, the audience memorable secondary transmission to be successful. Madison, the chief designer of the world after more than two years of reading foreign literature advocating the interpretation of the concept of new media learning collection of related outstanding creative outdoor media advertising case, how innovative creative roughly summarized and preliminary excavation summed up its new media development, the basic law of the new creation. This paper describes a new visual new media creative expression and creative innovation recycling performance. Unchanged or even reduce the cost price of the case, focusing on the nature of creative advertising, how to use the new visual design of the outdoor advertising performance, new creative design performance, released to find a different carrier, how to publish finding creative with carrier natural meeting point , etc., in order to enhance its added value, give full play to the advertising potential, eye-catching, to seize the consumer psychology, thereby effectively increasing the economic benefits of advertising. Also demonstrated the future development trend of outdoor advertising outdoor media advertising, outdoor media advertising innovation is also the traditional outdoor advertising development survive. The study of new media and outdoor advertising help, hope in the future design of the work on their own and their creativity in the development trend of the local prospective.

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