The Study on the Profit Model of Internet Group Buying in China
|School||Beijing Jiaotong University|
|Keywords||Buying Online Profit model Buy site E-commerce Business Positioning|
With the growing prosperity of the network buy mode in the consumer area, to grasp and prospects for the status quo of the profit model of the network buy analysis will be an important and urgent research focus to become entrepreneurs and theoretical researchers. Buying Online is a cutting-edge consumer mode network buy profit model theoretical circles at home and abroad are rare. Find buy site profit model to achieve profitability, our network buy development imperative. This article aims to analyze the profitability of foreign buy site model successful experience and our network buy industry trends, profit model for our network buy an in-depth exploration and research. First of all, according to the literature, describes the research status of e-commerce profit model at home and abroad. According to the analysis of domestic and foreign experts and scholars on the status of the network buy profit model in this research field and many buy site practice on the urgent needs of the writing of this thesis background, and further elaborated the purpose of this thesis, the significance and content. Secondly, the research status of domestic and international network buy profit model, a more comprehensive analysis of current theorists network buy profit model is not systematic and in-depth research. Therefore, under the premise of clear purpose and significance, the integration of the theoretical basis of the experts and scholars in the literature and my own view, depth and description of the concept, characteristics and classification of network buy profit model. Again, by studying the status of our buy industry, analysis of the profit model and the problems of the existing buy site. At the same time, the introduction of foreign Success Stories - Groupon buy site profit model. By comparison analysis referenced and summarized abroad buy website profit model inspiration profit model of buy site. Then, based on the the profit model building principles, constitute elements and model theory, learn from Groupon profit model, this paper, buy site from the commercial positioning, the value of the acquisition, target customers, the allocation of resources, goodwill to protect the five dimensions of comprehensive analysis of its profit model research model. And well-known domestic buy site - glutinous rice network, for example, research and analysis of its profit model, to investigate the success factors in its model and its problems, and given the appropriate solution for their problems, and then verify that the network buy this paper profit model to study the validity of the model. Buying Online profit model research model presented in this paper, a framework for network buy companies analyze their profit model, a more comprehensive understanding of the source of profit and profitability of the enterprise, helping to maximize customer value, to enable businesses to run inside and outside the various elements together to form a highly efficient running system has a unique core competitiveness, and by providing products and services to reach the overall goal of sustained profitability organizational design solutions. In the same time, the model for other academic research provides some reference.