Dissertation > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods

Ankang City Mountain Gold tobacco brand building research

Author LiPeng
Tutor LuShanBing
School Northwestern University
Course Business management
Keywords Tobacco leaf Global competition Mountain Gold Brand Building Quality Management
CLC F224
Type Master's thesis
Year 2011
Downloads 66
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Of tobacco production accounts for one third of global output , where tobacco production is accounted for half of the world , China's tobacco production has the same stabilized, began to focus on the quality of tobacco leaves , and sustainable force . One-tenth of the tobacco industry 's annual revenue in proportion to contribute to our country , our country has not yet fully open to foreign companies the lifeblood of the industry . As a major tobacco producing areas in Shaanxi Province , Ankang City, the annual tobacco production accounts for one-third of the province's total tobacco production , as the country 's top -quality tobacco , tobacco Ankang City, proposed the \With the gradual liberalization of government regulation of tobacco leaf tobacco market into the international market competition has become an inevitable trend . International tobacco tobacco market mature varieties, fine craft , excellent quality , in a trial of strength with the domestic tobacco , have a distinct brand. The distribution of tobacco scattered , small scale, market imperfections , still need local protection , brand building is also only in its infancy, how to establish a scientific Ankang City \and brand publicity, enhance brand competitiveness has become the urgent demand theory , this paper studies abroad on the basis of the domestic tobacco market , a clear need for brand building , analyzing their environment Ankang tobacco and brand status of the \\

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