Shenzhen Tyco Electronics Ltd. Customer Relationship Management
|School||Huazhong University of Science and Technology|
|Keywords||Customer Relationship Customer Value Value Forecast Recognition model Knowledge Management|
In the new economic era , the market more competitive enterprises , products and services, increasing trend of homogenization , corporate resources gradually from customers compete to gain new profit growth point. In this process , maintain a good relationship with our customers is very important. So, in the enterprise implementation of customer relationship management system has become a trend in many Western companies , and this system has gradually become the mainstream market . For SMEs, the implementation of customer relationship management system to help improve customer satisfaction , thus contributing to the improvement of corporate profits , for the study of this subject , it is very meaningful . Based on customer relationship management theory, scholars from home and abroad under the forefront of theoretical research , in-depth research in Shenzhen Tyco Electronics company's customer relationship management application status . We believe that customer value and customer relationship management customer acquisition is the most important content. We therefore Tyco Electronics customer value analysis and customer acquisition analysis in-depth study found that the company in the customer relationship management , there are many problems , the staff for customer relationship management nor higher identity. In this paper , we summarize literature , we found that domestic and foreign scholars Although there are many customer relationship management research, but no system . In addition, for the special case of Tyco Electronics , we have established the company's customer value and customer value analysis framework prediction model . Identification of customer value in order to better tap new customers and retain old customers, in this process , we were effectively Tyco Electronics customer acquisition process analysis . While Tyco Electronics has a better customer acquisition results, but the application of customer relationship management systems are still inevitably some problems. Finally, we address these issues a number of recommendations to expectations Tyco Electronics improve customer relationship management guidance.