Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business

Provincial TV talk shows Finance Development Strategy

Author HuangXiaoFeng
Tutor HeZhiWu
School Huazhong University of Science and Technology
Course Radio and television Communication
Keywords Provincial Satellite TV Financial talk show Development Strategy Financial Lang eye
CLC G222
Type Master's thesis
Year 2011
Downloads 82
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Since 2010, China 's economic development continue to maintain high growth, China's economic influence in the world was further enhanced. Finance of TV talk shows significant growth trend , financial talk radio has become a professional financial program in the most popular type of program . However, the surface of the prosperous Chinese television financial talk shows in fact there are many problems , especially in provincial TV talk shows Finance Development stalled. Focus financial program Volkswagen and contradictions , lack of features content , services, awareness is not strong , set up a single structure , the lack of brand building and other issues that face the provincial TV talk shows Finance embarrassment. Research Finance provincial TV talk shows development strategies discussed to achieve provincial TV talk shows Sustainability Finance effective way to become provincial TV problems to be solved . Full financial programs for provincial satellite positioning and brand from the plight of both the analysis and proposed development strategy , focusing on the study of well-known financial Guangdong TV talk show \This article from the program planning and positioning, the hosts and guests selection , program structure is provided with the package , topic selection, brand marketing , how to create a diversified revenue model , how to deal with the impact of new media and other aspects of the development of provincial TV financial programs conducting research development strategy , hoping to find a provincial TV financial programs for their own development path characteristics to provide a reference . Provincial Satellite financial programs expect to find their place as soon as possible , has more and more refined, better and better, in order to meet the masses demand for economic information to make the greatest contribution.

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