Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

Shanghai World Expo news content and mode of fusion research

Author XingZuo
Tutor SunFaYou
School Huazhong University of Science and Technology
Course Journalism
Keywords Media convergence Fusion News Uses and gratifications Triple play Experiential reports
CLC G206
Type Master's thesis
Year 2011
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With the development of information and communication technologies and the \Before the opening of the Shanghai World Expo , China's high-profile media alliance , breaking media forms , industries and geographical constraints, the Expo linkage coverage. This alliance is China old and new media in a major news event on the strategic integration, the strategic integration reports to the Expo into a \came a significant impact. In the league , a number of media through the newspaper , desk , network linkage fusion reported on the Expo , Expo outstanding performance reports . Meanwhile, the integration of new media as reported in a large Expo platform for resource sharing and integration of news innovation provides a good medium for sharing and interactive participation atmosphere. In this paper, qualitative and quantitative analysis methods such as the integration of major media coverage Expo content and mode of operation of in-depth analysis . Fusion Expo news reports showing a fusion of news content \set of media operations , the audience received the news in the fusion line with Communication on the \Mode of operation in the fusion news , combined with McLuhan's \Through this expo our media \

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