Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

Chinese micro- blog development difficulties and Strategy

Author HuangZuo
Tutor ZhongZuo
School Huazhong University of Science and Technology
Course Communication
Keywords Micro- blog Social Services History Plight Homogenization Tactics
CLC G206
Type Master's thesis
Year 2011
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Microblogging , namely micro- blog (MicroBlog), is a kind of open Internet social networking services to about 140 characters updates and instant sharing . Micro- blog on the Internet is the fastest growing one network applications , although it is produced in just a few years ago , but until now has been in people's working and living in their own unique role to play , which is different from traditional application characteristics and functions are also attracted widespread attention. Obviously, the micro- blog has become the blog , IM, BBS, EMAIL after the fifth kind of network communication. It is simple, personal way of information dissemination loved by many users . Microblogging came to China , its development has experienced little twists and turns , and now has been gradually on the right track , gradual increase in entrants rapid development period. However , due to the special environment of public opinion as well as the shortcomings of their own existence microblogging , burgeoning Chinese micro-blog is facing difficulties. The reason is that microblogging profit model remains unclear, difficult to manage micro-blog content , there is no real right to speak grassroots micro blog low technical threshold is easy to imitate. In order to make microblogging more smoothly in the growth of our country , to play its positive role , we must propose effective measures to solve the above problems : Actively building a profitable model, the micro- blog content appropriate management , breaking elite discourse of sovereignty , to explore different route opened . In this study, namely the development of Chinese microblogging itself as a research object , analyzing micro- blog of their own characteristics, their own problems , causes, and propose solutions resulting recommendations ; This study also reviews the development history of microblogging , status , and finally from a business perspective the future development of the micro- blog preliminary discussions .

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