Media convergence Perspective Development of network television
|School||Huazhong University of Science and Technology|
|Course||Radio and television Communication|
|Keywords||Network TV Development Context Mode of operation Development Strategy Media convergence|
December 28, 2009, China's first national network television - China Network Television officially launched at the same time enable cntv.cn independent domain name. It appears, marking the \Subsequently, the Shanghai network television, network radio and television, Zhejiang, Jiangsu and network television, Anhui network television stations have carried out pilot, rushed into the online video space. Network television to the \programs broadcast mode, which caused the birth of the academia and the industry's attention. Network television broadcasting, the policy orientation of clarity and good market environment to promote its rapid development, for network television studies have continued to increase, for the definition of the concept of network television, broadcasting features, technology platforms, construction planning, and other aspects of social impact discussions have appeared. As a triple play in a presentation platform for the integration of network and television network television gives the unique properties of network television in the context of the integration of media development status and development strategies become very important research direction, the paper that is In this context, the development of research on network television to make a more comprehensive and detailed analysis. This paper is divided into five parts, the first part of the introduction of major network television stations and other related concepts to define, and the research background, significance and research methods and ideas to elaborate, while the media convergence theory are briefly introduced. The second part of the background of the development from network television, propagation characteristics, social influence other aspects of network television's current development context of the interpretation. The third part from a network television platform, the way they operate, profit model three aspects of its mode of operation. Through the first three parts of the network television development situation of combing, the fourth part from the media environment, mode of operation and the dissemination of key contextual analysis of three levels of network television development process, a number of problems, and in the fifth part tentatively development strategy for network television were discussed.