Dissertation
Dissertation > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business

Based on SWOT Analysis Marketing Strategy Huimin Commercial Bank

Author ZhangShuRong
Tutor ChenPingLu
School Huazhong University of Science and Technology
Course Business Administration
Keywords Commercial Banks Marketing Strategy SWOT analysis
CLC F832.2
Type Master's thesis
Year 2011
Downloads 222
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Since reform and opening , China's banking industry has developed rapidly, the number of commercial banks and outlets are increasing , regional banks continue to set up . In recent years , China's state-owned commercial banks, joint-stock restructuring has also been completed , together with the separation of postal savings was established postal savings banks, and credit unions have gradually embarked on the bank of the road. Makes the living environment of China's commercial banks more difficult and cruel, commercial banks in the market is also undergoing unprecedented change . In addition, the 2008 global financial crisis on China's financial also caused a certain degree of impact . Therefore, in the current financial crisis after the new circumstances , research and analysis of the commercial bank marketing strategy , for the rapid development of China's commercial banks have an important role . Huimin County , Binzhou City, Shandong Province, is a country under a county in recent years, the county area banking business has been a great push forward , the market is gradually expanding. This thesis is in Huimin County Branch of Agricultural Bank of China as the research focus of its marketing, a comprehensive analysis of the current situation , and then find out the marketing of commercial banks Huimin common problems and obstacles encountered . By using SWOT analysis Huimin Commercial Bank in the marketing advantages and disadvantages exist , find out the domestic and international environment facing the opportunities and threats. Eventually given the new situation for Huimin universal commercial bank marketing marketing strategy and improvement initiatives , so as to effectively guide the county's marketing activities of commercial banks , domestic and even enhance its competitiveness on international markets , but also on other areas of the commercial banks to carry out marketing business has an important reference.

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