The brand brand website timeliness dissemination of research
|School||Huazhong University of Science and Technology|
|Course||Advertising and PR|
|Keywords||Brand Website Timeliness spread News News Content Analysis|
With the rapid development of Internet applications , companies began to attach importance to the network brand image , have use the Internet for brand communication, brand website came into being. On the one hand , the brand website has spread effect can not be ignored . On the other hand , the spread of brand website timeliness of concern. Therefore, the brand website propagation analysis timeliness of great value . Branded websites , mainly referring to the corporate website for the brand communication . Based communication strategy , divided into business -oriented sites, products ( services ) oriented websites , events and relationship maintenance experience -based website based website . First, the brand website should provide valuable information and services to its dynamic news collection \its complex. Brand new media context the main media selection diversity to the spread of timeliness demanding. Based on the brand website timeliness of communication research is not much, \Unlike news media , brand communication timeliness results-oriented , not to the propagation velocity of a single standard . Its spread presents real-time trend , focus more on interactive audience participation. This article is committed by empirical method, the brand website dynamic number of news dissemination , timeliness , authority, communication content and form of comparison , during the descriptive analysis based on the refined disseminate lessons . Brand website for a more in-depth study of the timeliness of communication, focus on selected commercial banks branded websites to investigate. Specifically, including large commercial banks for the five official website of the dynamic analysis of business news on the 17 major commercial banks search engine content analysis to China Merchants Bank as an example of its official microblogging research.