Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

BYD Auto 's Marketing Strategy

Author XuHuan
Tutor QiaoZuo
School Heilongjiang University
Course Business Administration
Keywords BYD Auto Company Marketing Strategy SWOT analysis
CLC F426.471
Type Master's thesis
Year 2010
Downloads 503
Quotes 0
Download Dissertation

Under the situation of China's automobile industry has developed rapidly, how to develop a domestic independent brand cars, formed in the international and domestic automobile market are influential multinational car companies, is top priority in the development of China's automobile industry. To this, byd automobile has made the good exploration, formed a good development situation. This paper focus on byd auto's marketing strategy is studied, on the basis of research on related literature, the marketing strategy theory to comb, byd automobile marketing strategy for analysis of the status quo and existing problems. Through this analysis, then draw lessons from the relevant theory, proposed the byd auto market positioning and marketing strategy improvement. Finally, the future development of byd auto is prospected, if byd car in the marketing strategy and other development strategy has a better plan, so byd auto company is bound to become a car company more market both at home and abroad.

Related Dissertations
More Dissertations