Comparative Study of Chinese and American Magazine Industry from the Perspective of Different Social Systems
|School||Inner Mongolia University|
|Keywords||Magazine industry Social system Market Comparison Marketing Management Market model|
Today, China's magazine market attracting more and more foreign investors. Gradually open investment policy, a huge market development space and attractive commercial interests, making the national media have been staring at the piece of cake Publishing Group, a market share advantage and hope to get business interests. Today the United States has the world's most developed magazine industry. Many media giants such as IDG, Hearst, etc., have been entering or preparing to enter the Chinese market. In the United States about 20,000 kinds of magazines, \class reputation. Meanwhile, the U.S. magazine as a business, a kind of \Research on Chinese American magazine industry magazine industry's future development is of great significance. In conclusion, this paper based on the results of previous studies, reading through a lot of information on the two countries in different social systems to make the magazine industry development research. Papers to the U.S. magazine industry market situation based on the status of the U.S. magazine industry do comb. From the history of the American magazine industry starting to study its development path and mode. Combined with Chinese magazine industry development status, compared to the differences, the United States and other European countries concluded the magazine industry in the market operation and management aspects of advanced and mature concept, in order to pair Chinese magazine industry in the future development trend of macro judgments. Thesis is divided into five parts: The first chapter is the thesis preparation before section. This section includes the research background, research objectives, research significance and methods. The second chapter is on the U.S. magazine industry development history and current situation analysis. Through a historical perspective on the U.S. magazine industry is today highly reason to analyze, from a market point of view, the relevant industrial policies and other aspects of comprehensive analysis, in order to summarize the U.S. magazine industry advanced, mature management experience. The third chapter is the analysis of the status of magazine industry, and briefly discusses the history of the development phase of the magazine industry. From China's current situation and specific national situation analysis on China's media industry, including market, environmental policy research, summed up the Chinese magazine industry in its development process and the practical problems encountered in the future to deal with international \market \The fourth chapter is the American magazine industry comparative study. Different from the social system as a starting point, with the macro and micro angles were compared. Eventually come to China and the U.S. magazine industry gaps, as well as our magazine industry in the future development path of reference and inspiration. Chapter V is discussed in the previous section, based on several aspects in terms of the American magazine industry to the Chinese market, the magazine industry's future development path reference and inspiration.