Dissertation
Dissertation > Culture, science,education, sports > Sports > The world of sports > China > Cause of local sports

Anhui Sports Industry Structure Research

Author LiuWu
Tutor FangXinPu
School Anhui University of Engineering
Course Humane and Sociological Science of Sports
Keywords Sports Industry Industrial structure Influencing factors Featured sports Optimization
CLC G812.7
Type Master's thesis
Year 2011
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Sports industry 60 years in the 20th century with the socio-economic and cultural development, people’s living standards, increased leisure time, and the pursuit of people’s quality of life and gradually developed a new industry. the sports industry in China to develop, in the national economy is also increasing, especially in the new century, China has successfully bid to host the Beijing Olympic Games, sports industry has become the focus of the community Anhui sports industry internal long formation and accumulation of structural contradictions and problems protruding, have restricted its further development of serious obstacle. At present, the anhui province on how to existing sports industry structure adjustment and optimization, in order to realize the sports industry, nice and fast development, in government and industry has become an urgent task before.This paper tries to through systemic qualitative analysis and quantitative analysis, reveals the Anhui sports industrial structure evolution rule and sports industry growth characteristic; For the future sports industry structure in anhui province should adjust and optimize the direction and under the new situation of sports industry put forward some reference for the further development of countermeasures and Suggestions.This study using western industrial structure theory and Chinese scholars of sport industry structure applied theory research, the literature data method, field investigation, comparative analysis, the analytic hierarchy process (ahp) research methods in Anhui province, the sports industry market structure, Anhui sports industry basic structure, influence of the structural changes in the sports industry in Anhui province Anhui basic factors, and the development of sports industry status, comprehensive analysis, found in Anhui province in the sports industry structure optimization on existing advantage, potential development and the deficiencies and puts forward some countermeasures and Suggestions.This research thought:Anhui province of sports industry adjustment is to seize the opportunity and the situation objectively analyses the development of sports industry in Anhui province with the basis of context, the government should actively guide, rely on the industrialization, the urbanization to promote the sports industry structure optimization and upgrading, speed up the talent cultivation, optimize the internal components, the sports industry development of characteristic sport, and constantly improve the proportion of sports consumer groups in Anhui province, and thus promote the sports industry, nice and fast forward development.

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