Dissertation > Economic > Fiscal, monetary > Insurance > China's insurance industry

Study on Optimization of the Insurance Selesman’s Performance for A Insurance Company

Author YanZhiJian
Tutor WangHaiHong
School Lanzhou University
Course Business Administration
Keywords Safety Marketers Excitation
CLC F842
Type Master's thesis
Year 2011
Downloads 231
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This paper studies the problem of how to insurance salesmen effective incentive , expounded China's insurance industry an important role in the development of the national economy and development prospects , recalling the insurance marketing agency system and insurance salesmen active role and significance of the Chinese insurance industry a Case Study of the insurance marketing agency system that exists in reality the various problems of the insurance salesman living situation , encouraging the status quo , the necessity and importance of its incentives are discussed in detail . Influencing factors and effective incentive to do a multi-angle analysis , in the end of the article to propose the insurance salesmen effective incentive to improve the measures and recommendations , insurance salesmen of effective incentive for the Chinese insurance companies want to be able to strengthen and give full play to the ability of the insurance salesmen , insurance salesmen to provide a reference for the development of China's insurance industry to play a greater role . This article mainly through practical work experience and understanding of literature research and author , summed up the issues related to insurance marketing agency system . This study : insurance salesmen in the course of development of China's insurance industry is in an important position, to solve insurance salesmen effective incentive problems of great significance to the development of China's insurance industry . The main innovation lies in -depth analysis of the necessity and importance of insurance salesmen incentives from marketers needs analysis find effective incentives entry point , and the theoretical basis for the analysis of existing life insurance marketing incentives from a practical point of view , certainly the enthusiasm of the existing incentives , the analysis of the limitations of the causes , and make recommendations for improvement on this basis .

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