Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

Consumers Regulatory Fit and extent of involvement of the effect of advertising to convince

Author QiuYongJuan
Tutor LingWenZuo
School Jinan University
Course Applied Psychology
Keywords Directional adjustment Trait / situational orientation adjustment Regulatory Fit Information Framework Persuasive effect
CLC F713.8
Type Master's thesis
Year 2011
Downloads 229
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