Study on Xinjiang Fruit Marketing Channel’s Affecting Factors and Development Countermeasures

Marketing channels has now become the fruit competition - an important weight . The smooth marketing channels means that the cost of reducing the efficiency and increase profits , said : \As competition intensified , marketing channels occupy an increasingly important position in the development of the fruit industry , almost all the farmers and marketers are aware of the importance of the channel construction . Fruit marketing channels in Xinjiang system research and analysis , the establishment of efficient marketing channels to promote the fruit industry of Xinjiang was the development of great significance . In order to understand the behavior of structures and marketing channels of marketing channels status quo , analysis of factors affect the marketing channel structure , marketing channels behavior , and then to find the factors restricting the efficiency of marketing channels . Paper selected North Park Spring Fruit Wholesale Market , Urumqi , Urumqi Yuet Ming Building fruit wholesale market , Okura , Urumqi , fruit wholesale market on this basis for the survey , and the data collected descriptive statistical analysis , the letter analysis , factor analysis, the empirical findings and proposed Xinjiang efficient fruit marketing channels for the development of countermeasures . This article analyzes the influencing factors of Xinjiang fruit marketing channel structure and marketing channels behavior will not only be able to promote the marketing channel theory and empirical research and practical significance to further improve the Xinjiang fruit marketing channels .