Dissertation
Dissertation > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods

Brand influence purchase intention Study: hedonistic perspective

Author ZhongHua
Tutor YiXueDong
School Dalian University of Technology
Course Business management
Keywords Brand image Hedonism shopping value Purchase intent Department stores
CLC F721;F224
Type Master's thesis
Year 2011
Downloads 91
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