Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Production management > Product Management

Aaker brand personality positioning technology in the automotive interior applications market research

Author ZhangYaPing
Tutor ShenLei
School Donghua University
Course Business management
Keywords Brand Positioning Brand personality Personality characteristics Car decoration
CLC F273.2
Type Master's thesis
Year 2012
Downloads 37
Quotes 0
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