Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Optimization Study on BHF Marketing Strategy

Author Wang
Tutor WangBo
School Tianjin University
Course Business Administration
Keywords pharmaceutical manufacturers strategy of competition differentiation market positioning
CLC F274
Type Master's thesis
Year 2011
Downloads 25
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The current medical industry with the quality of a serious phenomenon. This phenomenon is not only a waste of the existing medical resources but also caused all the vicious circle of low price competition. Over time, it is not conducive to the pharmaceutical industry to develop more of its own brand, and also to the famous brand. Sound development of strategic with the wind and success go to a brand of the study will also lead to the same tactics. In this conception of the enterprises tend to rise rapidly. Even his life it is unusual type possessing various potential excellencies BHF home to the holding of a spirit of enterprise. Under the category relates to the skin, his throat and spirit of the three main areas. And many domestic pharmaceutical companies, at vehemence of market competition had a lot of problems. After 11 years of the market of baptism, the annual sale is still not up to 300 million and development in the neck. How to break the bottlenecks, and found to the blue sea, not only BHF company wants to solve the problem is also a number of domestic companies want to solve the problem. Problems also have variety, and not a single, the team did not support factors. But the core question is strategic issues. The question was not mentioned strategy is to locate the theory. This BHF for model, to analyze market in the category of competition for the environment and development in line with the company will play a role for the position. Out of a circle to the market for a strategic BHF for marketing of the model. Meanwhile, SWOT analysis, the use of Five Forces Model, pest analysis tools such as each of the company’s internal and external environment and BHF line is a systematic analysis. To maximum use of existing BHF company. The differentiation, walked into the category of the market as soon as possible for the consumer mode to mind for future development laid the foundation. In the new strategic location, the marketing activities of the overall strategy launched publicity, which is easier to achieve the effect. For more pharmaceutical manufacturers to provide a reference.

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