The Study on Knowledge Management and Product Development Performance of Creative Services Industry
|School||Dalian University of Technology|
|Course||Technology Economics and Management|
|Keywords||Creative Services Knowledge Management Fuzzy Front End|
Creative services industry is a product of the era of the knowledge economy develops to a certain stage , the core creative services industry knowledge driven new points of economic growth and employment potential , some countries, especially countries with deep historical and cultural assets , future development and transformation opportunities. Therefore , the development of creative services industry is an inevitable trend for China to achieve economic development , industrial structure adjustment . Creative services companies is a typical feature of the knowledge -intensive nature of how knowledge management , a more accurate assessment of the new products in the fuzzy front end stage , the product must solve the fuzzy front end . First, through literature reading , analysis , creative services enterprise knowledge management of new product development, front-end process , combined with examples of creative services enterprise , the front-end knowledge management is how to reduce the ambiguity of new product development performance , and combed creative services industry in new product development knowledge management model , that the creative the service enterprise front-end knowledge management , by reducing the ambiguity in the new product development process , new product development performance impact , and concludes with a theoretical model of this paper . Secondly, according to the theoretical model , the empirical model . Front - end knowledge management mechanism of the impact of new product development performance theory assumptions defined with several variables to measure the fuzzy front end , knowledge management , and new product development performance , empirical research , collecting and analyzing the data collected affect the performance of the new product development front end knowledge management system of research and analysis , to verify the assumptions made ??before , and the front-end knowledge management by reducing the ambiguity to influence new product development performance , and draw the final conclusions of the study . Finally, based on the above theoretical conclusions and empirical results , combined with the unique characteristics of the creative services industry , this article points have on the enterprise front-end knowledge management recommendations and opinions , and summed up the inadequacies of the full text of the study and future research priorities .