Dissertation
Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

The edifices Group development of strategic planning and design

Author ZhouXueFeng
Tutor HongKaiRong
School Central South University
Course Business Administration
Keywords Huaxia group External and Internal environment Strategic development Strategy Carry out
CLC F293.3
Type Master's thesis
Year 2011
Downloads 77
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With the rapid development of market economy, the process of economic globalization acceleration, Enterprises are facing increasing their impact factors. These factors make companies and diversified information-analysis to determine their own future direction and development goals and development approaches more difficult. How can the environment from a variety of complex find their own direction of development of appropriate corporate positioning, develop strategic planning for enterprise development has become a modern enterprise survival and development of the wise choice.Huaxia group, a top 500 of Chinese company, at the end of the first group strategic development program, is now in the beginning of the twelfth five-year program. China economic is on very important period of structural and police transformation. Keep pace with the new economic and social situation, Huaxia group have to make a new round of strategic development. According to the facts of Huaxia group, this thesis, divided into six chapters, makes out the whole planning of collectivization development, multi-directions, regionalization expansion, branding operation,scientific management. The goal and vision of Huaxia is to become a multi-directions, international, well-respected, long-lasting and powerful group company. At the meanwhile, we also make out the strategic program for construction business, real-estate business capital market business and other business. From the organization system, human resource development, branding operation, incentive pay system, customer management, Huaxia group make a very detailed steps to carry out the strategic program.

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