The edifices Group development of strategic planning and design
|School||Central South University|
|Keywords||Huaxia group External and Internal environment Strategic development Strategy Carry out|
With the rapid development of market economy, the process of economic globalization acceleration, Enterprises are facing increasing their impact factors. These factors make companies and diversified information-analysis to determine their own future direction and development goals and development approaches more difficult. How can the environment from a variety of complex find their own direction of development of appropriate corporate positioning, develop strategic planning for enterprise development has become a modern enterprise survival and development of the wise choice.Huaxia group, a top 500 of Chinese company, at the end of the first group strategic development program, is now in the beginning of the twelfth five-year program. China economic is on very important period of structural and police transformation. Keep pace with the new economic and social situation, Huaxia group have to make a new round of strategic development. According to the facts of Huaxia group, this thesis, divided into six chapters, makes out the whole planning of collectivization development, multi-directions, regionalization expansion, branding operation,scientific management. The goal and vision of Huaxia is to become a multi-directions, international, well-respected, long-lasting and powerful group company. At the meanwhile, we also make out the strategic program for construction business, real-estate business capital market business and other business. From the organization system, human resource development, branding operation, incentive pay system, customer management, Huaxia group make a very detailed steps to carry out the strategic program.