Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

Research on the Communication Strategy of Life Quality City Hangzhou

Author ChaiNengYong
Tutor ShenAiGuo
School Zhejiang University
Course Journalism
Keywords City Brand Brand communication City of Life Quality Tactics
CLC G206
Type Master's thesis
Year 2009
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The acceleration of the historical background of globalization and urbanization , the urban brand communication of vigorous growth . Positioning and the corresponding spread of brand communications in the city , through the dual perspective of the specific composition of the city and the audience perspective how to do productive ? Article trying to spread in the city brand under the care of the theory and practice , the use of Communication city ??marketing and integrated Marketing Communications knowledge of research , summarize and discuss its pros and cons , summarized lessons proposed transmission strategy recommended by the Hangzhou city of \city ??in the repositioning of the brand communication to provide a strategic way of thinking , to inspire Hangzhou and other cities in China brand communication practice .

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