Research on the Communication Strategy of Life Quality City Hangzhou
|Keywords||City Brand Brand communication City of Life Quality Tactics|
The acceleration of the historical background of globalization and urbanization , the urban brand communication of vigorous growth . Positioning and the corresponding spread of brand communications in the city , through the dual perspective of the specific composition of the city and the audience perspective how to do productive ? Article trying to spread in the city brand under the care of the theory and practice , the use of Communication city ??marketing and integrated Marketing Communications knowledge of research , summarize and discuss its pros and cons , summarized lessons proposed transmission strategy recommended by the Hangzhou city of \city ??in the repositioning of the brand communication to provide a strategic way of thinking , to inspire Hangzhou and other cities in China brand communication practice .