Cambridge Industrial Park industrial layout and development strategy research
|Keywords||Developing Zone Kangqiao Developing Strategy|
Since the establishment of Shekou Industrial Development Zone, China has seen 25 years’ development of its economic zones, almost accompanying the whole 30 years of reforming and opening-up policy. It is not unlike that the prosperity nowadays China has achieved stems from the booming development zones which carry along its people’s wish of getting rich and powerful again. It can also explain why nearly all the provinces and cities are so enthusiastic with the development zones and why almost all the counties are developing economic zones.In this essay, it talks about Kangqiao Industrial Zone, which is built in May 1992 and locates Nanhui District, Shanghai. The essay reviews the history of the industrial zone briefly and introduces the basic information, i.e. the industrial scale, structure and schematization. By introducing the PEST approach, the essay lists relevant developing trends of Kangqiao from the perspective of politics, society and economy, in an attempt to clarify some development threads and find the history position of Kangqiao. Meanwhile, by adopting the approach of SWOT, the essay engages in figure out the opportunities as well as challenges facing Kangqiao, making clues for the next developing strategy. In the end, using an objective perception, the essay generates the developing methods and aims for the next 3-5 years in high standard and demanding, as well relevant developing strategy and concrete solutions.A large number of development zones in Shanghai has stepped into their final years of construction, especially Jingqiao, Zhangjiang, Waigangqiao of Pudong and National Development Zones like Caohejing, Minglian of Minghang, those of which have no land left to utilize. Kangqiao Industrial Zone lies to the north corner of Nanhui, connecting with Pudong. Despite the individual situation, land available for Kangqiao is not that optimistic. Thus, developing in a delicate, opening-up and interactive way is the strategy Kangqiao has to adopt. To achieve a new development, Kangqiao should maximize its advantages and grasp various opportunities appearing, think better, perceive better.