Cultural hegemony under the ideological and political education of college students
|Course||Marxist Theory and Ideological and Political Education|
|Keywords||Cultural Cultural hegemony University student Ideological and Political Education|
Strengthen, cultural diversity, twists and turns in the economic globalization trend of the development of the big background, the western countries rely on the strong position in technology and economy, weak countries to make use of cultural hegemony and with strong communication and the output of the soft power of culture, the cultural hegemonism, to achieve the "westernization" and "differentiation" plot. Under the western cultural infiltration, some bad thought culture for our young generation, especially college students has brought bad influence, their values, national emotion, life style has changed. Based on the path and means of research of the spread of western culture, reveals the essence of the cultural hegemony. Its purpose is for the above changes, to explore the strategies of the ideological and political education in the new period, strengthen the ideological and moral quality of college students group, improve their initiative to accept the mainstream culture, advanced culture, promote the innovation in ideological and political education work.