Automotive Competitiveness Analysis and Evaluation
|School||Jiangsu University of Science and Technology|
|Keywords||Competitiveness of enterprises Competitiveness of the auto companies Listed companies Evaluation Index System Factor Analysis SWOT analysis|
The automotive industry is a high input , high-yield , high-tech , high correlation and cluster development industry . The far-reaching impact on China's economic development . Since China's accession to the WTO , China 's automobile enterprises are facing unprecedented challenges from transnational advantage of auto companies . Car - building enterprise competitiveness evaluation index system , scientific analysis and evaluation of China's automobile enterprises competitiveness , clear understanding of the enterprise itself and the status of the strengths and weaknesses of a competitive strategy to guide the auto companies to enhance enterprise competitiveness lasting competitive advantage is of great significance . Firstly, by summarizing the research achievements of scholars at home and abroad , to complete theoretical understanding of the competitiveness of enterprises , given the specific meaning of the competitiveness of enterprises . Then summing up the resources and capabilities of the two schools as well as recent scholars on the basis of the research results of the competitiveness of enterprises on the competitiveness of enterprises , the three main constituent elements: the ability of enterprises elements of resource elements and environmental elements , and set up a scientific the system of auto companies competitiveness evaluation index system . Re- use factor analysis method to conduct a comprehensive evaluation of the competitiveness of enterprises listed automobile company in China 's seventeen , affect the competitiveness of auto companies came to the conclusion the four influencing factors : profitability factor , operating growth factor , scale factor , and safe operation of the factor . On this basis , FAW Car , for example , combined SWOT method of qualitative analysis , concrete analysis of the advantages and disadvantages of the FAW 's competitive position in the industry and its enterprise competitiveness , then come to enhance the competitiveness of its enterprises corresponding strategy. Finally , the article analyzes the overall development of the status quo of China 's auto companies competitive , and gives specific strategic measures to enhance the competitiveness of China 's auto companies .