The Research of Strategy for Pharmaceutical Smes in Guizhou Province
|School||Shanghai Jiaotong University|
|Keywords||Guizhou Province Small and medium pharmaceutical companies Policy support Business management Strategy|
SMEs in the process of economic and social development play an increasingly important role in promoting sustained economic growth has become the main driver of the expansion of employment the main channel, the new force as well as to promote independent innovation and industrial restructuring urban-rural integration an important force. Rich medicinal resources in Guizhou Province, Chinese folk medicine processing technology and pioneered the development of the pharmaceutical companies to drive up, making the rapid development of the pharmaceutical industry in recent years, has become a pillar industry of the province. Pharmaceutical companies in the province, accounting for more than 99% of SMEs, small and medium pharmaceutical companies the possibility of complex domestic and international economic environment and increasingly fierce competition in the grasp of market trends, establish their own core strengths, and thus bigger and stronger, not only related to Guizhou, the overall competitiveness of the pharmaceutical industry, but also related to the provincial sustained and rapid development of economy and society. In this paper, Guizhou Province, small and medium enterprise development strategy for pharmaceutical research, policy support and business management from the two levels of small and medium sized pharmaceutical enterprises in Guizhou proposed development strategy recommendations for the relevant departments and enterprises to learn from. The first part describes concepts related to SMEs, including definitions, define methods, features and its important role in proposed research background, significance, ideas and innovation. The second part of the commentary from the theoretical point of view and strategic system two theoretical significance of strategic management of SMEs, the actual role and constitute an in-depth strategic analysis. The third part of the select U.S., EU, Japan, and China's Guangdong and Zhejiang, the SME management services to domestic and international comparative analysis of policy experience and draw inspiration. The fourth part is mainly based on results of the questionnaire analysis using the SWOT model Guizhou focus on small and medium sized pharmaceutical enterprises as the main basis for strategic advice. The fifth part separately from the policy support and business management at two levels on the promotion of small and medium sized pharmaceutical enterprises in Guizhou implementation of the strategy's recommendations. Finally, summarized, and future research directions. In this paper, the concept of connotation SMEs, combining strategic management theory and management services to domestic and international experience to practical problems, starting from the policy support and two levels of corporate management proposing strategies. With the previous lack of systematic research is more fragmented in comparison, more comprehensive coverage of small and medium sized pharmaceutical enterprises in Guizhou development of the macro environment and business environment, comprehensively promote the development of enterprises has played a certain role in the reference.