The Research on the Building of Theme Hotel’s Cultural Atmosphere
|Keywords||Theme Hotel Hotel Culture And create an atmosphere of Culture|
China's hotel industry is moving towards a mature stage, the the hotel product induced homogenization of competition is very fierce, and experience the era, to theme hotel had become the new darling of the hotel industry. Theme hotel in the culture to win the hotel, its typical characteristics - very little cultural research. Surface, formalized, and other issues from the perspective of the development of the theme hotel, there is also growing concern the cultural atmosphere of the theme hotels. Transition into higher stages and levels of development of the hotel industry, to explore the future of the hotel industry a mainstream product - theme hotel, the competitive core theme hotel - theme hotel culture study both the theoretical significance , also has a strong practical significance. The paper first discusses the theoretical foundation - experience economy, at the same time define the concept of the culture of theme hotels, theme hotels, theme hotels culture create culture theme hotel building. Then, on the basis of analysis of the domestic theme hotel culture to create a status quo, pointed out the existing problems and causes of our culture theme hotel create. Culture theme hotel building principles first proposed in the main part of this article, and then pointed out that the main content of our culture theme hotel building can take advantage of the characteristics and culture of ancient and modern: First, in the choice of the theme, on the selection of the name to customer a psychological impact, creating a unique culture; Next comes to landscape cultural atmosphere of the environment, culture, architecture and culture, which is mainly to give customers a visual treat; Product cultural atmosphere is the core decorative culture, hearing culture, food culture, employees dress culture, employee behavior and culture, which is directly related to the ultimate customer service perception; create an atmosphere of business culture theme hotel mainly refers to activities planned through service design, theme, theme marketing means to convey the image of a hotel to customers. In addition to the above implemented a series of measures of characteristics and cultural needs to meet the customer experience for hotel internal staff will have to create a people-oriented management culture to make employees better customer service, loyalty to the hotel. First theme hotel in China - Shenzhen theme hotel of Venice cultural atmosphere to create the final analysis, in order to summarize the theme hotel culture to create success factors and further development direction through case studies.