Study on the Trend of Household Appliances Based on Kansei Value
|School||Shanghai Jiaotong University|
|Keywords||Emotional value Emotional design Experience Economy Household appliances Design features|
Home appliances in the traditional sense , the main emphasis on functionality , price , as well as practical . With the upgrade of the level of scientific and technological progress and people's psychological needs , emphasizing only the high , low price , reliable longer promote the upgrading of product sales , this reality had us thinking exactly what aspects of a problem . After the study, we found that : bring satisfaction to the consumer \'s emotional needs , evoke touched and emotional resonance , this is the product of the value of consumers . The appliance design development closely followed technological progress and social development . Experience economy era also prompted to enter the stage of emotional design led appliances designed . Homogenization era in product competition , manufacturers are looking for how to make the consumer products found in many commodity , and are loyal to their own products . Under the guidance of the principle of \Functional competitive advantage is getting smaller and smaller , the emotional needs of the competition is getting fierce , emotional information is also becoming one of the most important basis for product design . The study is through case studies designed to the emotional needs of consumers and home appliances emotional , to explore the emotional value - based appliance design features . The significance of this study lies in the highly integrated and cross the emotional value of the user experience , emotional design and experience economy subject knowledge , the full realization of the process of knowledge use and knowledge innovation to provide helpful and workable theory emotional design appliances and method of reference , to provide a reference for the design in the field of transformation of the domestic appliance design .