Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

SY Company International Marketing Channel Research Based on Competitive Forces Promotion

Author ZhangFan
Tutor LiZhiYuan
School Lanzhou University
Course Business Administration
Keywords SY company competence advantage international marketing channel channel strategy research
CLC F274
Type Master's thesis
Year 2009
Downloads 227
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After 3 decades of reform and open-up, and with the establishment of socialistic market economy system, China’s small and medium-sized private enterprises have been growing up to be a very important sector of China’s economy and also, an important motive power to boost China’s economy increase. With the economy globalization and China’s entry into WTO in the background, giving the progress of technologies and intensifying of vocation diversity, many small and medium sized private enterprises and have to face more opportunities and challenges, what they need to do is not to attend the international competition or not, instead of that, they have to find a way out to survive the competition by grasping opportunities.Many small and medium sized private enterprises have decided "going abroad" long before, and have already got some achievement, they resolved not only surviving problems but also development, and they are models of many small and medium private enterprises. This thesis focuses on international distribution channel tactic and channel innovation, starting from the real practice of SY company and combining with the theory of international distribution channel and international trade, and work out the effective international marketing way based on competence promotion. This will encourage more small and medium size private enterprises to attend international market and gives them examples. There are 4 parts of this thesis. The first part is background, research objective and meaning of this thesis, and description of the thesis logic. The second part is a composite description of competence comments and international marketing channels theory which are basic for thesis objective. The third part outlined international competence environment, challenges and chances which based on the competence comment of China microsilica international market. On the basis of SY company international marketing management, It summarized the existed problems of SY company marketing channels. The forth part is resolution of the problem, according to traditional management strategies research, we find out the resolution for SY company international marketing channels problems.Based on the basic theory of international marketing channel, this thesis analyses the choice of SY marketing channel and reform of channel. It discusses SY company marketing channel strategies and summarized basic principles and way for small and medium private enterprises to attend international marketing, international marketing channel management based on competence forces promotion.

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