Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Empirical study of supply chain alliance stability and its impact on alliance performance

Author ShengBuBing
Tutor ChenYao
School Yangzhou University
Course Business management
Keywords Supply Chain Alliance Relationship Stability Alliance Performance
CLC F274
Type Master's thesis
Year 2009
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Supply chain alliance as a new form of business organization , has become an important way for modern enterprises to cultivate and maintain a competitive advantage . Union practice supply chain alliance arbitrariness and the dissolution of the Union is widespread . Therefore , to explore the factors influencing the stability of the supply chain alliance to increase the Union to improve the success rate of the supply chain alliance performance has important theoretical and practical significance to study the key issues of the relationship between the stability of the Union performance . Based on the social exchange theory and goal interdependence theory analysis of the factors influencing the stability of the supply chain alliance , these factors include: the relationship between capital and relations into consciousness, providers of trust and cultural compatibility . Furthermore, we build a supply chain alliance capital , relationship invested awareness , supplier trust , of culture compatibility relationship stability as well as the relationship between the stability of the concept of alliance performance model , the conceptual model through empirical research conducted inspection. The results show that : the relationship between capital providers trust and relationship stability was a positive effect ; relationship between investment in awareness , cultural compatibility and relationship stability was a positive effect ; relationship between stability and alliance performance was a positive effect . Invest in the relationship between consciousness and relationship stability analysis found that the stability of the supply chain alliance relationship is weaker when the Alliance party 's relationship is put into the consciousness of the stronger ; cultural compatibility and relationship stability analysis found Allied Enterprises , cultural compatibility and relationship stability there is no direct causal relationship . According to the results of the study , the companies can proceed from the actual situation , found that companies in the supply chain alliance is not conducive to stable cooperation between enterprises of the factors to reduce opportunistic alliances between enterprises through the establishment of good relations between capital and establish efficient trust mechanism and build effective conflict coordination mechanism to enhance the stability of the supply chain alliance , alliance performance , and to enhance the competitiveness of the supply chain .

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