A Study on China’s TV Media Management Evolution during 1978-2008
|School||Huazhong University of Science and Technology|
|Keywords||TV operation and management TV media cases TV media figures|
1978 was a landmark year , began a profound and complex holistic transformation in our society , China 's TV industry is also substantial evolution occurs . 30 years of reform and opening up , the TV survival , development of economic fundamentals, institutional environment , social needs , have changed , and is facing a huge challenge . \First, the study of Chinese TV media business management system in the past 30 years , the evolution of the regulations, policies , from the macro to understand the course of development of China 's TV media have a clear understanding of the relationship between macroeconomic policies and micro-management . Secondly , the research program of the television media production , advertising management , diversified operations , capital operation , technological progress and the construction of a modern enterprise system and other specific areas by analyzing each field of practice and changes in the past 30 years to identify the advantages of operating in the presence of and disadvantage for the development of China 's television industry services. Again , through the analysis of media cases and media figures , to understand the operation and management of the actual operation of the TV media in China , in order to have a clearer understanding of the evolution of television media operation and management . Finally, we believe that the most important factors that affect the Chinese media policy factors , institutional obstacles is the main obstacle of the operation and management of China's TV media . Chinese TV media business management practice , there are many problems , such as a single profit model , the main industries , pillar industries lack of stamina , scientific internal management , lack of media operations personnel . Therefore, the the difficult major breakthrough in both institutional short-term , the television media to have the spirit of innovation , mechanism innovation , program content innovation , technological innovation and management innovation .