Dissertation
Dissertation > Language, writing > Chinese > Writing,rhetoric > Of Stylistics

Chinese magazine advertising persuasion and critical discourse analysis

Author ZhuXiaoPing
Tutor ZhaoXia
School Jiangsu University of Science and Technology
Course Foreign Linguistics and Applied Linguistics
Keywords Chinese magazine advertising Critical Discourse Analysis Persuasive Systemic Functional Grammar
CLC H152
Type Master's thesis
Year 2011
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In modern society, the dissemination of information , the pivotal position of the ad , which is characterized pay attention , memory and persuasion . The advertising language persuaded to become a striking new topic . Many Chinese and foreign scholars , respectively, from semiotics, stylistics , language school , as well as the function of multiple angles used its research and published a large number of works for the description of the vocabulary, syntax and rhetorical features . Critical discourse analysis critical linguistics also known , is an important topic in linguistics , the interaction between the main ideology and discourse . In fact , the ideological meaning behind commercials manipulating key to people buying behavior , obviously , critical analysis is the most effective tool . In the field of textual criticism , many Chinese and foreign linguists analysis to set a good example . This paper attempts to understand the previous overall grasp the characteristics of the discourse on the basis of the of another Volkswagen discourse - Chinese fashion magazine advertising , critical discourse studies , designed to tap the creative language of advertising discourse is how to persuade function . Selected 59 from 2008 to 2009 12 Her Style magazine advertising as corpus . Intertextual thematic structure of the corpus of discourse and physical systems , human systems , the detailed statistical descriptive analysis of the distribution and frequency of occurrence , and related items . The study found that the advertisers product information to consumers , and not in the limited space straightforward to help vendors to consumers purchasing requirements . But implied , not manipulation .

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