Application of Communication Theories in Spreading National Image
|School||Jiangxi Normal University|
|Keywords||National image Spread Soft power 5.12 Earthquake|
Since the end of the Cold War , the economy and the rapid development of the information technology , makes a country 's status in the international community has not only depends on the strength of its hard power also depends on the soft power of culture, ideology and values ??to be recognized degree . National source of strength is not simply limited to the military , economic , political , scientific and technological areas , competition between countries no longer use violent means to obtain the maximization of the interests of the country , but as a national ideology , culture values ??to attract other countries to follow suit, with a more civilized means to win more recognition . In this international environment , how to establish a good image of the country , the use of a positive image of the country to play a role in international relations , international affairs , has become a vital mission . Good image of the country is the first card of the country's foreign and passes to the exchanges and cooperation . Widespread use of the Internet in the world today , and the formation of the \Based on the connotation of the image of the country to sort out on the relationship between the national image and soft power ; analysis in the \utilization ; review of the dissemination of the history of China 's national image abuses ; build a national image elements as well as China 's national image building strategy .