The Legal Protection of General Website
|School||Central South University|
|Keywords||General Website Business logo Judicial protection Liability|
Universal URL is establishing a correspondence between a keyword and website address URl , enabling easy access to commercial sites or pages identification . It is authorized by the state to run the management by the China Internet Network , network brand is an extension of the brand value . With the rapid development of computer technology and network technology , common URL increasingly favored by the main body of market competition , it not only allows people to easily access the website , more enterprises in its logo , only short and easy memory characteristics important symbol on the Internet , with commercial identification function and significance of the enormous business opportunities to the registrant and the actual economic benefits . Market competitors in order to pursue the best interests of the General Website , the process of the registration and use of generic URL may conflict registered trademark rights and other legitimate rights and interests with others . In order to regulate the behavior of market competition , and promote the harmonious and healthy development of the generic URL , it is necessary to protect them from a legal point of view . Articles intellectual property perspective to deepen the understanding of the legal nature of the generic website , discussed the problems of universal the URL law protection from the three aspects of the legislation , registration management , judicial protection , and asked the GM Web site as a new business logo should be protected : perfect the system of legal protection of the generic website , can effectively prevent disputes between the GM Web site and other intellectual property and other economic rights ; timely introduction of judicial interpretation , and gradually improve the legal system , and explore other contradictions settlement mechanism can resolve to reconcile the contradictions between the GM Web site and other intellectual property rights . General Web site to the protection of the law , not only is the generic URL and network economy harmonious and healthy development of requirements, but also the inevitable trend of the international community to the protection of intellectual property rights . Therefore, from a legal point of view on the GM Web site protection has an important practical and theoretical significance .